Old Advertisement,  Source: Library of Congress

Old Advertisement, Source: Library of Congress


There’s an old piece of wisdom about the value of self-promotion that seems appropriate to share with you, especially since I live in Boston which is home to the much-scorned cod:

The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she’s done—
And so we scorn the codfish
While the humble hen we prize.
It only goes to show you
That it pays to advertise!

Meaning? You can have all the smarts and skills in the world, but if you can’t cackle about yourself via an online portfolio, you’re laying an egg (in the theatrical sense, of course).

There are five important reasons to create an online portfolio. 

  1. To Showcase Your Education and Training

  2. To Showcase Your Work Performance

  3. To Showcase Your Data Skills

  4. To Showcase Your People Skills

  5. To Showcase Your Tool-based Skills


As you know, major job search portals will process your resume via complex software algorithms.  These often integrate machine learning technologies to score, sort, and filter your resume in ways you may not have intended.  

In the old days, you mailed your resume to a person (ie, the head of HR).  These days, you have no idea whether your resume was received, processed, processed correctly, or even seen at all.  It may well have been glanced at and sorted into a waiting online folder or—worse--deleted.  Applicants to job portals such as LinkedIn,, and others suffer the indignity of spending hours of work just to prepare a single job submission, along with time spent on a cover letter, only to get a form reply or no reply at all.

When you take the time to create an online portfolio showcasing your background visually, you WILL stand out from a crowd of applicants.  A portfolio is a requirement for fields such as graphic design, journalism, or other visual arts.  But very few people in other fields (business, technical, scientific, et al) prepare portfolios. Why? Because it takes work and time.  

But by taking the time to assemble an archive of visual examples of your background and skill sets, you will be noticed and appreciated by hiring managers.  Our experienced designers will work with you to help you gather items from your background.  Then we’ll do the heavy lifting of design work to create a visual masterpiece of your work.  

Recently, I read an article about a man who was laid off and then came up with a brilliant idea.  He stood by a busy street corner handing out his resume.  Read for yourself.   This man did not create a portfolio, obviously.  However, he did something similar: he made himself stand out from the crowd in a very visible way.  He was flooded with hundreds of job offers within days.  

The moral: assemble an online portfolio. You'll find easier (and more fun!) spending a few weeks working with Graduate Portfolios to create one. And beats standing on the corner cackling about yourself to passing strangers.  

I assure you, the results will be the same.  You’ll get noticed! 

Every humble hen knows, it pays to advertise.

  • James Lantos, Graduate Portfolios




James is a former medical researcher and programmer with over 25 years of experience. Previously, he worked as a software developer and technology project manager in the fields of business, law, health care and government. He was also the founder of a 15 year old e-commerce publisher. He graduated with honors from the University of Michigan and also pursued post-graduate studies at the University of Pennsylvania, the University of Massachusetts and Bentley University.

Jim’s portfolio can be seen at


For over 20 years Jarrett led development efforts involving web services, web development, digital, portal development and information search. He brings extensive experience designing infrastructure and implementing technology to support large-scale applications for consumer-facing experiences.

Jarrett directed SEO and core programming for AOL Entertainment (Music, Movies, TV) and served as technical lead for AOL Video 2.0. He also lead the development effort of several major blogs and websites including:, and

Jarrett has a BS in Information Studies from Syracuse University.



Joanne worked as broadcast news reporter for 8 years with a major New England TV station (ABC/WGGB40-Springfield, MA), as well as a producer/writer at various Boston area stations.  She was formerly a lecturer in broadcast journalism for 14 years at Emerson College in Boston where she also holds an MS in Broadcast Journalism.